Strategy and planning
Innovation programmes
and workshops
Collaborative innovation and business transformation to make real business impact, identify new ideas and mentor teams through bespoke programmes.

I’ve been creating digital experiences and campaigns for twenty years for some
of the worlds biggest and most ambitious brands, building client relationships through
the right ideas, at the right time, for the right audience.
Blending strategic thinking with creative direction, I work alongside senior clients at the heart of accounts to translate business goals into transformational brand strategies, intelligent customer led experiences, integrated campaigns and innovative programmes of work.
Expertise
Content marketing, CRM, and value exchange strategy
Defining an editorial methodology and long term plan across all collateral, defining the brief and purpose for content production and lead nurturing.
Experience design
User experience design,
prototyping and user testing
A digital champion for strategic thinking to establish a joined up approach to campaign management, ensuring each digital channel is focused on the identified campaign objectives and a measurable return on investment.
New business
response
Working with teams to provide strategic rationale, insights and positioning to respond to new business opportunities, RFP writing, strategic structure and pitch presentation
KPI framework and
data analysis
Translating strategy and critical success factors into a measurement criteria to support the successful delivery of the platform or project, and enabling everyone to refer back to a project starting point and look for improvement.
Accessibility and deeper design
Designing with a deep understanding of the user and audience needs, motivations and behaviours, and creating new benchmarks in accessible design.

Creative and concepts
Website and digital ecosystem design
Leading and directing large scale platform and wider ecosystem design, from understanding business needs to translating into the customer experience, art direction and finding and working with third parties.
Virtual reality
and 360˚ video
From research to conceptual ideas, and storyboarding innovative virtual reality experiences for brands, then managing the production design from start to finish for use in-store, branded content or as part of a campaign.
Guidelines
and standards
Supplying detailed final guidelines to support delivery. Capturing and informing on tone, stylisation, rules and strategic objectives in order to maintain and evolve final assets, features and properties.
