My ever changing moods:
the shifting state of the digital self
We all know the old ways have gone, that we live our lives differently and increasingly digitally in a world where who you are, want to be today, or what you want in your life is fluid and changeable.
Written for Huffington Post, November 2016
Three examples of omnichannel success,
and what we can learn
Omnichannel retail remains out of reach for most brands, but some are doing it well.
Contribution to MyCustomer.com ecommerce article, August 2016
Context is king
If content is king, then it's about to be usurped. As far as smart devices go, it's now all about the context and the brands that succeed will be those that realise this early on.
Written for Gadget Magazine (Web Designer Magazine), September 2015
Essential Retail: Innovation Blog
Asics puts personalisation
approach into action
Personalisation in the retail industry is on the rise and increasingly, brands are getting smarter and more sophisticated, providing customers with more engaging in-store experiences. Consumers are also getting savvier in terms of how they use the internet for shopping.
Written for Essential Retail, June 2015
Digital Marketing Magazine
How to ensure your content gets noticed
Customers are increasingly facing a tyranny of choice when it comes to content, bombarded from all sides by a sea of noise – from websites, to blogs, Twitter, Facebook and YouTube to name but a few.
Written for Digital Marketing Magazine, May 2015
The Lexus NX launch campaign
The progressive web reality is anything but virtual with Amaze’s stunning Virtual Reality experience for the new Lexus NX. Here’s how they steered it home by making full use of Oculus Rift.
Written for Gadet Magazine, March 2015