Freelance senior strategy consultant
Over twenty years of leading brand and customer experience strategy and design
Strategy is a spectrum, a toolbox of methods, techniques and ways of thinking that creates the right idea, at the right time, for the right audience.
Throughout my career I have been responsible for strategically transforming brands through customer experiences into imaginative concepts and innovative thinking. Some have reshaped businesses, a few have won awards, some have been firsts in their industries, and many have found new ways to solve long standing challenges.
I partner with business leaders to define brands, transform businesses and design innovative customer experiences for global brands.
I’ve led account and teams across a diverse range of industries for iconic and premium brands
Sparking the imagination, finding the gaps and fixing problems
I believe it is the role of a strategist to lead from the front and be the bridge that inspires and nurtures the best out of those around them, building partnerships with clients by understanding what keeps them awake at night, and what get them out of bed in the morning.
A few case study highlights
Redefining the client relationship to reposition the global automotive brand toward a 2030 vision and redesigning the customer experience.
Creative strategy for a multi-award winning digital and social experience that challenged audiences in support of the drama 'Utopia' during transmission.
Innovation programme for luxury global property developer Berkeley Group for two years, helping internal teams discover, design and present new commercial ideas
Co-founder of the ground-breaking digital experience that enabled audiences to digitally 'live' the Harry Potter story and become a magic student at Hogwarts.
Leading the research, design and implementation of flagship in-store and event interactive product advisor across Europe, evoking the scientific nature of the brand.
Strategy lead for Lexus Europe for over two years, launching new brand position and transformative vehicle range through a five year connected strategy.
Reaching a new standard of design for accessibility for Scope the disability charity to provide an innovative digital ecosystem that helped those with disabilities.
Bentley Motors text here
© James Deeley, 2023